The Central Park Conservancy (CPC) is a private, nonprofit organization whose mission is to restore, manage and enhance Central Park in partnership with the public. They have been known as industry leaders in the field of urban park management, providing accurate and timely info about events and themselves as caretakers of the park. We worked with CPC's Senior Web Manager, Libbie Hayward to find why the Calendar of Events is hard to use.
|Toolkit||Ethn.io, Sketch, InVision|
|Collaborators||Scott Cowell, Yue Yuan, Ning Xu|
|Mentor||Jodi Leo, SVA|
Currently, the Calendar of Events at centralparknyc.org/events is hard to navigate, use and is a painpoint for users, including supporters of the park. The online Calendar of Events needs to change to meet the organizational goals. The CPC team wanted us to inform a new design that they would iterate and build upon. A few questions to help us achieves the goal were:
I lead the academic research, conducted 1 of the 2 interviews and lead the mapping of research to discover insights, and designed the final hi-fi prototypes in InVision.
When we ran the designs through our stakeholder and we got some good feedback on what's working and what isn't. A few things that were appreciated are the smart filters, calendar picker, interactive map & numbered cards. Things that were criticized are infinite scrolling and not having a dedicated page for each event which can affect the SEO and social media visits of the website. Since the goal of the project was only to inform the new designs that the stakeholders can iterate upon, we didn't test the new designs with actual users. That said, the stakeholder was very happy with the research, personas, scenarios, and the final deliverables.