User Research, Web Design
Scott Cowell, Yue Yuan, Ning Xu
The Central Park Conservancy is a private, nonprofit organization whose mission is to restore, manage and enhance Central Park in partnership with the public. They have been known as industry leaders in the field of urban park management, providing accurate and timely info about events and themselves as caretakers of the park. We worked with CPC's Senior Web Manager, Libbie Hayward to find why the Calendar of Events is hard to use.
Currently, the Calendar of Events at centralparknyc.org/events is hard to navigate, use and is a painpoint for users, including supporters of the park. The online Calendar of Events needs to change to meet the organizational goals. The CPC team wanted us to inform a new design that they would iterate and build upon.