Concept,UX Design


December 2016


Ashley Jang

Whether you’re planning a party, trip or night out at the movies, Cita is the easiest way to get your friends to do things. Cita is not a just scheduling bot… it accompanies you thru the whole journey of meeting with friends. Cita is your friends in common. And.. It has the power of Google Assistant, so it can always do what Google Assistant can do for you.

The Problem

In a lifetime, you make 396 friends, but only 1 out of 12 friendships lasts. People make plans with their social circle every week. People use text or call to make plans & 90% text are read within 3 minutes. These are facts that interested us and we went deeper into it. During our research, we came across an interesting problem that made us think...

Coordinating a plan with your social circle is a lot of work, a task, lots of back-n-forth, pain in the ass, a logistical nightmare, a mess, difficult, time-consuming, cumbersome and annoying!


The Process


I read everything I could and talked to everyone I could find, about how they make plans with their social circle.

Given the complexities of social planning, we started by doing some initial research by reading articles, talking to people, conducting a survey and checking out some existing solutions.

We then moved into qualitative research. We interviewed several people who we chose based on the insights from the previously conducted survey. Finally, we plotted a mind map of the insights and started synthesizing them.

Cita mind map

Competitive Analysis


The Design

With Cita, we are taking the chaos of group decision making and offloading the work to computers for a seamless experience.

We are using natural language processing and texting as an interface to simplify the process of making a plan among a group of friends and making it less frustrating

Cita can not only coordinate a schedule with your friends, but also make other tasks that you do with your friends easier. Cita is not an app, it works like a person within apps wherever your friends are, like Fb Messenger, Hangouts or Slack for example.


How does Cita work? Cita is a friend, who is a part of your group chat, on one of the texting applications that you are already using with your friends. Cita comes with the power of Google Assistant in which Google has managed to tackle huge problems in areas like natural language processing, voice recognition and translation.


We built Cita on a connected platform. 3rd party integrations are the core of Cita. It can plan meetups, search for your friends, share music, do payments within friends and collect the photos because moments are for life.

Cita Mobile Screen
Cita Mobile Screen