about me

design. code. experiment.


I have always been keen on “how stuff works” ever since I was little. I enjoy solving real and complex problems with design solutions and also implement those solutions (thanks to my engineering background). I've lead projects from start all the way to shipping.

I believe that a well-delivered technology renders a new culture. Often in the beginning, the new culture is thought of as an alternative, but soon it transforms into the lived culture that many people share through interaction. Thinking about how technology could influence the way we live is my major interests.

I am currently pursuing my MFA in Interaction Design at School of Visual Arts, New York City. My hometown is Mumbai, India.

When I’m not designing, I spend my time running, exploring the web, experimenting, traveling, volunteering, watching movies and listening to music.

My resume is available on request.

how do I work? My process:

I research & access knowledge

I conduct team workshops and research sessions with internal and external stakeholders. I use these key insights in conjunction with metrics and data (quantitative and qualitative) to make informed decisions about potential user experience, interface and interaction solutions.

I create prototypes, test & iterate

I prototype interactive and responsive interface solutions. I test these design solutions with users and stakeholders to find out what works, and what needs to change. I iterate this process until it's time to finalise the design interaction.

I design delightful & beautiful digital products

I believe good design should anticipate, engage and delight users for the right reasons, and be transparent at all other times.

Most people make the mistake of thinking design is what it looks like. People think it's this veneer -- that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works. Steve Jobs